“Uttar Pradesh’s stellar performance on the Government e-Marketplace (GeM) in 2025 has positioned it as a national leader, achieving historic procurement milestones. With over ₹1.24 lakh crore in Gross Merchandise Value (GMV) in Q1 FY 2024-25, UP’s innovative policies and inclusivity drive transparency, efficiency, and economic growth, setting a model for other states.”
Uttar Pradesh Leads GeM Procurement in 2025
In 2025, Uttar Pradesh has emerged as a trailblazer in public procurement through the Government e-Marketplace (GeM), establishing itself as a role model for India. The state’s remarkable performance, highlighted by a post from the UP Government’s official X handle on June 18, 2025, underscores its leadership in leveraging GeM to streamline government purchases. The portal, launched in 2016 by the Ministry of Commerce and Industry, has transformed public procurement by fostering transparency, efficiency, and inclusivity, with Uttar Pradesh at the forefront.
As of May 1, 2025, GeM recorded a staggering ₹13.60 lakh crore in GMV nationwide, with over 2.86 crore orders processed. Uttar Pradesh’s contribution is significant, with the state driving substantial procurement volumes. In the first quarter of FY 2024-25 alone, GeM crossed ₹1.24 lakh crore in GMV, as noted by Commerce and Industry Minister Piyush Goyal, with UP playing a pivotal role. The state’s procurement strategy has prioritized Micro, Small, and Medium Enterprises (MSMEs), with 56% of GeM’s order value delivered by seven lakh small firms, many from UP.
The state’s success stems from its adoption of GeM’s tools like e-bidding, reverse e-auction, and demand aggregation, which ensure cost savings and efficiency. An independent World Bank assessment estimates average savings of 9.75% on GeM compared to median market prices, with UP’s strategic use of these tools amplifying benefits. The state’s focus on inclusivity has empowered local sellers, startups, and women-led businesses, aligning with the Atmanirbhar Bharat initiative to boost self-reliance.
GeM’s integration with India Post and Common Service Centres (CSCs) has enhanced last-mile delivery, enabling UP’s rural sellers to access government tenders. As of mid-February 2025, GeM onboarded over 29,000 startups and 1.8 lakh Udyam-verified women-led businesses, with UP contributing significantly to these numbers. The state’s policies, such as reduced transaction charges and vendor assessment fees, have lowered entry barriers, making GeM more accessible to small businesses.
Technological advancements have further bolstered UP’s dominance. GeM’s AI-powered search tools and cloud migration in FY 2024-25 have improved platform reliability, enabling real-time data insights for buyers. UP’s government entities, from gram panchayats to public sector firms, have embraced these innovations, driving procurement efficiency. The state’s efforts align with GeM’s goal to surpass South Korea’s KONEPS, with plans to introduce civil works contracts and 5,000 ‘GeM Sahayaks’ to assist users.
Uttar Pradesh’s leadership is also evident in its promotion of regional products through GeM outlet stores like SARAS and Khadi India, fostering local artisans. The state’s procurement model has saved over ₹1.15 lakh crore nationally, with UP’s share significantly contributing to fiscal discipline. By mandating government entities to use GeM, as per Rule 149 of the General Financial Rules 2017, UP ensures compliance while maximizing value.
The state’s performance has drawn praise from industry leaders. GeM’s recognition at the ET Government DigiTech Awards 2025 for AI and data analytics underscores its technological edge, with UP’s adoption setting a benchmark. As GeM aims to cross ₹6 lakh crore in GMV by the end of FY 2024-25, Uttar Pradesh’s proactive policies and digital adoption continue to lead the charge, redefining public procurement in India.
Disclaimer: This article is based on information from reliable sources, including official statements from the Ministry of Commerce and Industry, GeM’s official website, and posts on X. Data is accurate as of August 2025, but figures may vary as GeM updates its metrics. Readers are advised to verify real-time data for decision-making. Allindiapress.com does not endorse any commercial entities mentioned.